More

Rambo Kill Chart:

http://www.firstshowing.net/2008/01/23/check-this-out-rambo-kill-chart/

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As most of you know, there's a health magazine for women over forty called More:

http://www.more.com/

Snooze. I was just thinking, though, that More would be such a good name for a luxury magazine about conspicuous consumption.

(Oh man, I bet Tyler Brûlé is so jealous he didn't think of that first!)

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This is sorta hard to explain, but it's so worth it: Books That Make You Dumb took Facebook's ten most popular books at every college, and then cross-referenced them with the average SAT score for each school:

http://booksthatmakeyoudumb.virgil.gr/