Sunday, July 22

Joe

In a 1988 interview with John Waters, he mentions that when he was in high school, most of the girls had beehives...but then a few of them started showing up to school with super-straight hair. This was referred to as "going Joe," short for "going Joe College," i.e. becoming a beatnik.

I want this to come back, but age-reversed. For example, when discussing a 26-year-old broker who wears Abercrombie & Fitch and drinks too much Budweiser, one could say: "He's a nice enough guy, but I could never get serious with him...he's still Joe."

Get on this.